Install once, connect the channels you use, and the same AI answers everywhere — website chat and voice, inbound phone, WhatsApp and email — from your real store data.
Loom Labs AI is built for Shopify first, and also runs on WooCommerce, BigCommerce, Magento, Wix, Squarespace and WordPress — plus any custom site via the embeddable widget and REST API.
Loom Labs AI widget on. Save.Sync from Shopify to pull in your products and policies.Every channel is just an ingress into one shared brain. You never train or configure a second AI — connect a channel and the same answers, tone and memory carry over.
Turn on only what you need from the Channels settings pages. Each connects independently and routes into the same AI Gateway.
The storefront chat widget, live the moment the app embed is enabled. It answers from your knowledge base, looks up order status, and hands off to a human whenever you take over a conversation.
Spoken conversations right inside the widget, powered by ElevenLabs. Enable voice on the Channels → Voice page and pick the voice you want; the same brain that types now talks. Greeting, language and voice apply per conversation.
Connect a phone number and inbound calls are answered by the same AI. Open Channels → Phone, connect or provision a number, and choose the voice callers hear. Calls are logged alongside your other channels in the unified inbox.
Handle inbound WhatsApp through Twilio. On Channels → WhatsApp, connect your Twilio number; incoming messages are answered automatically, and you can take over any thread from the dashboard at any time.
Connect your Gmail inbox on Channels → Email. After a quick Google authorization, Loom Labs polls the inbox, drafts and sends AI replies from your knowledge base, and keeps everything in the same timeline as your other channels.
Voice channels share one platform ElevenLabs agent — you choose only a voice, not a whole new assistant. Preview voices in the channel settings and set one for web voice and one for phone; language and greeting can be tuned per conversation.
WhatsApp, Email and Voice are shipped. Live traffic requires your own provider keys and, where applicable, Google/Meta approval — each channel ships with a keyless dev mock so you can build and preview first.
Loom Labs answers from your real store data, never guesswork.
Click Sync from Shopify to import your products and published policies (refund, shipping, privacy, terms). Re-sync anytime you change them; the AI always uses the freshest version. On other platforms, the same content is pulled from your catalog and policy pages.
Add your own knowledge — FAQs, sizing guides, warranty terms, tone notes — as custom documents in the Knowledge Base section. These are searched right alongside your synced data, so the AI can answer questions your storefront pages don't cover.
Teach the assistant to sound like your brand. In AI Training you set your brand voice — the tone, phrasing and boundaries the AI uses in every reply, across every channel. Because there is one shared brain, a change here applies everywhere at once: website chat, voice, phone, WhatsApp and email all speak with the same voice. Persistent per-merchant memory keeps useful context between conversations.
AI Cards turn live conversations into the metrics you care about. Create one by describing it in plain English — for example:
Customers who are ready to buy and asked about priceAngry customers who spent over $200Anyone asking about shipping to CanadaThe AI Gateway compiles your sentence into a filter, and every new message — from any channel — is checked against it, so the card populates itself in real time.
See how the AI is performing across the whole platform. Analytics breaks results down per channel, and a Daily Brief summarizes what happened and surfaces recommendations. Paired with AI Cards and the Insights view, you get a live read on volume, sentiment, resolution and buying intent — without exporting a thing.
On Shopify, all plans are billed through the Shopify Billing API in your store's currency, with a built-in free trial. Upgrade or downgrade anytime from the Billing page; Shopify prorates automatically.
Your plan includes a base allotment, and AI activity on voice, WhatsApp and email is metered per channel. Usage is tracked transparently on the Billing page and reported to Shopify as usage records, so you only pay for the conversations the AI actually handles. Each channel can be gated by your plan, so nothing runs up a bill you didn't opt into.
Every merchant's data is isolated with Postgres row-level security, so one store can never see another's conversations. The mandatory Shopify compliance webhooks (customers/data_request, customers/redact, shop/redact) are handled automatically, and you can export or delete all of your data anytime from Settings → Privacy & data. Deletion erases message bodies across every channel, including AI and agent replies.
Ready to put one brain on every channel?
Start free →